Urban Deli – a New York Deli right by the park

The entrance of an Urban Deli location, lavishly decorated above the doorway with a garland of sunflowers and colorful blossoms. Wrapped flower bouquets stand for sale in front of the sliding door.

in short…

  • Stockholm’s super-cool deli chain

  • our favourite spot – the charming shop by Nytorget Park

  • picnic in the park or eating right there - both great choices 

Supermarket, delicatessen, café, diner, neighbourhood hangout, caterer, even a hotel - the Stockholm deli chain is all of these things.

A hip little world of its own, enriching Sweden's capital at three locations.

Exterior view of the Urban Deli store on Sveavägen at night, featuring a bright blue neon sign above the entrance. A person dressed in dark clothing walks through the open sliding door into the shop.

Added to this is „Urban Farming“ - a concept on which Urban Deli is working in collaboration with the Royal Institute of Technology. Here, „Farm to Table“ is implemented in a way that’s suitable for a metropolis and conserves resources.

Whilst these visionary ideas can be seen in Norrmalm and Hagastaden, the two large Urban Deli branches, our favourite is the cute, flower-adorned shop by Nytorget Park, which has all the charm of a genuine New York deli.

Exterior view of Urban Deli at Nytorget on a street corner of a brick building. Several bicycles are parked in front of the yellow-framed entrance, with a sidewalk featuring outdoor dining and pedestrians extending to the right.

This pretty corner shop is situated right next to the park in SoFo, the creative neighbourhood south of Folkungagatan, which takes its name from the affectionate New York reference SoHo.

A white-tiled service counter inside Urban Deli featuring signs for bagels and oysters. Grocery shelves stocked with sauces, mustard, and fried onions are visible on the left.

And just like in Manhattan, here in Södermalm you’ll find fabulous bagels, pancakes, French toast, oysters, smash burgers, sandwiches and many other culinary delights.

A stainless steel counter featuring food containers filled with various cream cheese spreads and smoked salmon. A wire basket filled with fresh, assortment bagels stands behind them.

You can eat here all day long, either in the bistro itself or as a picnic in Nytorget Park.

People relaxing on a green lawn at Nytorget Park on a sunny day. In the background, traditional red-brown wooden houses, trees, and the tall spire of Sofia Church are visible.

The bagels, just like the levain bread and sweet pastries, are from Urban Deli’s own bakery.

The high-quality food is mostly locally produced and often organic.

A retail display inside Urban Deli showcasing various Swedish gourmet products such as oils, juices, jams, and crispbread. Colorful upside-down tulips hang from the ceiling above.

You’ll find Swedish blueberry lemonade here, as well as the delicious caramels from Pärlans.

A wooden shelf inside Urban Deli filled with traditional Swedish sweets. Large glass jars with fruit and liquorice sticks sit on the top shelf, above colorful candy boxes from brands like Sockerbageriet and Nickel.

In the spirit of sustainability, food waste is minimised as much as possible thanks to the wonderful combination of food market and restaurant.

The interior seating area of Urban Deli at Nytorget featuring small bistro tables and wooden chairs. A long row of illuminated refrigerated display cases with deli products lines the left side.

Anything that doesn’t sell quickly enough in the market is used in their own kitchen straight away.

If you find the historic Saluhall in Östermalm a bit too crowded during peak season, you can take a breath in this smaller version of a Swedish market hall, where you’ll find yourself mainly amongst locals.

The dining area of a restaurant featuring set wooden tables, yellow and black chairs, and orange-red glass globe pendant lights. Several people are seated at tables, with illustrated wooden paneling visible in the background.

From a quick refreshment to the perfect dinner, from a sumptuous breakfast to a big picnic – anyone visiting Södermalm shouldn’t give Urban Deli a miss.

Various flower bouquets wrapped in brown paper stand in zinc metal buckets. Small black clip-on tags on the buckets display the flower names and prices in Swedish Kronor.
 
Gabriele und Christoph

Who we are  and why we know a thing or two about lifestyle tips?

For over fifteen years, we ran Schneewittchen, our self-founded café and concept store in the heart of Munich’s Glockenbach district. 

A decade and a half of hands-on experience  in hospitality, design, curation and community  is the foundation we build on today, and the reason we’re excited to share what we’ve learned.

Schneewittchen was never just a café or lifestyle shop. 

It was a second living room  - a place where friends and family came together. 

Some regulars became close friends. Others found the warm, familiar atmosphere so comforting that Schneewittchen became a part of their daily rhythm. 

For some, it was a creative workplace  - a spot to feel inspired, free, and always well-fed.

People were curious about our shop products, our café menu, our playlists  - and often, about us. 

They asked about our travels, our favourite places to eat or shop, the clothes we wore. Questions poured in about design, interiors, kitchen tools, self-employment and more.

Bumblebee Magazine was born out of those conversations. 

It’s a lifestyle platform for like-minded people to discover answers, find inspiration and stumble across the next thing they might like as much as we do.

https://www.bumblebeemagazine.com/en/about-bumblebee-magazine
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